HUGO AWARD LOGO 1
photoshop
2009

HUGO AWARD LOGO

Concept 1

This design is a circular medallion with the words "Hugo Award" across the top written in Copperplate Gothic Bold font. Artistic license is taken with the proportions of the Hugo rocket which soars up at an angle from the shadow of a range of extraterrestrial mountains that surrounds the cratered surface. The background is a nod to Chesley Bonestell's painting, "Saturn as Seen from Titan".

Doug Keith, an accomplished children's book illustrator, suggested that we collaborate on creating an entry for the contest. I met Doug in a game animation class in Seattle. Among Doug's many artistic talents, he is an experienced logo designer.

Doug and I put most of our effort into the first entry, shown here. We spent about a week trying out a few alternative concepts. We combined our favorite parts from each one, then worked the final design pretty hard for another two weeks. The evolution of the design is shown below.

Design Evolution